Pichitchai Jakpaisan (PJ) joined Pacific Healthcare Group as Chief Operating Officer in 2021. With over 30 years of leadership experience across the pharmaceutical, healthcare, and consumer sectors, he brings a strong combination of financial, commercial, and operational expertise.

PJ began his career in finance and held senior leadership roles at Pfizer, where he led finance operations across Thailand and Indochina before moving into commercial leadership as Government and Private Business Director. He later served as General Manager for Upjohn Thailand, successfully establishing the organization and driving growth in the NCD segment.

At Pacific Healthcare, PJ is responsible for overall operations and strategic direction, with oversight of the commercial organization, including sales and marketing for pharmaceutical and medical device businesses. He focuses on driving organizational transformation, accelerating business growth, and building high-performance teams. He is recognized for his ability to revitalize organizations, deliver sustainable growth, and achieve operational excellence.

Wilai Pitakmongkol is a seasoned business development leader with over 25 years of experience in the healthcare sector. Based in Thailand, she has a strong track record in driving strategic growth, building partnerships, and expanding market presence across Southeast Asia.

She brings deep expertise across pharmaceutical, medical device, and consumer healthcare segments, with proven success in leading cross-functional teams and navigating complex market environments. In addition to her business development role, she is responsible for leading the regulatory affairs and quality assurance teams, ensuring full compliance with local regulations and upholding the highest standards across operations.

Throughout her career, Ms. Wilai has played a key role in identifying high-potential opportunities, supporting product commercialization, and delivering sustainable business outcomes. Known for her strategic mindset and collaborative leadership style, she continues to drive impactful initiatives that strengthen business performance and long-term growth.

Mr. Sermsak Kiatpradungkul is a distinguished finance leader with over 26 years of senior executive experience driving financial integrity and sustainable growth across the FMCG, Retail, and Pharmaceutical sectors. Currently serving as the Chief Financial Officer at Pacific Healthcare, he is a Certified Public Accountant (CPA) recognized for his ability to transform complex financial data into actionable corporate strategy.

Throughout his career, which includes pivotal leadership roles at Thai Union Group, Minor Food Group, Eli Lilly, and PwC Thailand, Mr. Sermsak has cultivated a leadership style defined by strategic collaboration and transparent governance. As a CFO, he operates as a high-level business partner, moving beyond traditional controllership to foster a culture of fiscal accountability and cross-functional alignment.

He holds a Master of Management from Mahidol University and a Bachelor of Business Accounting from Assumption University, blending academic excellence with a lifetime of high-stakes operational experience.

Jenpakorn Veerachayapornpong serves as Vice President of Sales & Marketing (Consumer Healthcare), at Pacific Healthcare. He has built hands‑on experience in Thailand’s pharmaceutical and consumer healthcare market, with a strong focus on developing consumer health businesses. He leads commercial strategy and execution across ethical, OTC, hospital, modern trade, traditional trade, and digital channels. From 2015 to 2022, Jenpakorn also served as Vice President, People & Culture, supporting organizational development, leadership capability building, and talent initiatives alongside business growth.

Jenpakorn works closely with international principals and partners, translating brand strategies into sustainable local growth. His expertise spans consumer healthcare, nutrition, probiotics, and wellness categories, with a strong focus on channel profitability, lifecycle management, and data‑driven decision making.

He holds an MBA in International Business and Marketing Management from Siam University and has completed executive education programs at INSEAD and the National University of Singapore.

Vanida Vatanapiyachai serves as Vice President, People & Culture at Pacific Healthcare Group, where she leads people and organizational strategies anchored in a people‑first and sustainability‑driven approach. With over 25 years of leadership experience in the healthcare and pharmaceutical sectors—including Novartis, Sandoz, MSD, and Abbott—she has a proven track record in building inclusive, high‑performing organizations.

Her expertise spans leadership and talent development, employee engagement, organizational effectiveness, and responsible workforce practices within highly regulated healthcare environments. Vanida actively integrates ESG and sustainability principles into people strategy, with a strong focus on diversity and inclusion, employee well‑being, ethical leadership, and long‑term capability building.

She holds a Bachelor’s degree in Communication Arts from Chulalongkorn University and an MBA in Human Resources and Organizational Management from Thammasat University. She also completed Intermediate and Advanced Mandarin (Honors) from Beijing Chinese Language and Culture College.

Ms. Denchan serves as Vice President of Operations at Pacific Healthcare, leading core functions across Order-to-Cash, Procurement & Inventory, and Warehouse & Logistics. With over two decades of experience spanning banking and the pharmaceutical sector, she combines strong financial acumen with deep operational expertise.

Prior to joining Pacific Healthcare in 2015, she held key roles in corporate and project lending, debt restructuring, financial analysis, investor relations, credit & accounts receivable management across leading financial institutions and multinational organizations.

She joined the company to lead Order-to-Cash transformation, driving DSO improvement and operational efficiency across Thailand and regional businesses. She has since played a key role in supply chain optimization, cross-border operations, and end-to-end process transformation initiatives, and is recognized for her data-driven approach and commitment to sustainable business growth.

Neil Walker is a senior technology and digital leader with a strong track record in driving digital transformation, operational excellence, and commercial growth across healthcare and e-commerce. He has held leadership roles at Medical Departures, Medvine, and most recently as AVP eCommerce with Pacific Healthcare before stepping into the VP Business Technology role.

He holds a Bachelor’s degree in Computer Science from Staffordshire University and is recognized for his ability to translate business strategy into scalable technology solutions. Neil has successfully led cross-functional teams to deliver complex programs that improve efficiency, enhance customer experience, and generate measurable business value.

His leadership focuses on empowering teams, optimizing processes, and leveraging technology to drive competitive advantage. He brings strong expertise in governance, change management, and stakeholder alignment, with a consistent focus on building scalable, future-ready digital capabilities that support long-term growth

Daniel Lui is the Group Chief Information Security Officer (CISO) at Pacific Healthcare Group, with over 20 years of leadership experience in healthcare and pharmaceutical environments across Asia Pacific, Europe, Africa, and the Middle East. His career spans regulated healthcare operations, pharma supply chains, and manufacturing services, where he has driven secure digital transformation, operational resilience, and risk‑based technology decisions.

Daniel previously served seven years as Chief Information Officer at Pacific Healthcare Group, leading multi‑country IT platforms and business technology initiatives supporting commercial, regulatory, and supply‑chain operations. Since January 2026, he has focused on cybersecurity strategy, governance, regulatory alignment, crisis readiness, and third‑party risk management across Pacific Healthcare Group and Eurodrug Laboratories.